Hello and welcome. I am so happy you stopped by.
My name is Eliza Anne, owner of Edgy Mermaid. As a mother of two amazing boys and having had a fulfilling career in technology, I embraced my love of fashion by creating an online boutique full of amazing clothes and accessories. In a world filled with shopping centers and local stores, you may be wondering why we need another boutique. The answer lies in our niche of busy women of over 30, 40, and 50 (like me), who love stylish, quality, yet affordable clothes. Edgy Mermaid serves as an accessible online boutique available at your convenience. Recognizing that your time is precious, whether you're a full-time mama, climbing the career ladder, pursuing education, or balancing all three, we provide a boutique that caters to the style-conscious woman. We offer a seamless online shopping experience, ensuring you have what you need to stay effortlessly trendy.
Ever since I can recall, I've loved dressing up and making bold fashion statements. As a child, I'd raid my mother and sister's closets (don't tell) to put together "fashion show" outfits. My teenage years were spent poring over fashion magazines, discovering the latest trends and figuring out how to replicate those chic looks with my limited resources. With the guidance of my mother and grandmother, both skilled seamstresses, I learned about fabrics, stitching techniques, and the signs of well-crafted garments. My subsequent years as a model for local boutiques and department stores, furthered my understanding of fashion, as well as what worked and what didn't. This knowledge and a commitment to our vibrant clientele inspire every piece I personally curate for Edgy Mermaid.
Our moniker? A shout-out to our community of dreamers and doers, all heart, all style, all class, and lot of badass!
Thank you for being here.
Eliza Anne